What is Customer Relationship Management, or CRM? Customer Relationship Management concerns the relationship between the organization and its customers. Customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers. Customer Relationship Management is the same in principle for these two examples - it is the scope of CRM which can vary drastically.
CRM can improve the marketing process in small and medium enterprises, provide a guarantee for the success in sales, shorten the sales cycle, enhance the opportunity management of potential customers and avoid loss resulted from improper potential customer management. It makes information more centralized and enables salespeople to speak and act in a well-defined objective in mind. It can, by analyzing the trade information of these customers, greatly improve the success rate of trade in the future. CRM can help small and medium enterprises to predict and calculate sales performance in a faster and easier way. It can explore the lateral and longitudinal sales opportunities in a more penetrating way and create a platform to evaluate sales process which will identify problems, latest trend and potential opportunities, directly or indirectly strengthening enterprises' ability to make profit.
The deployment of CRM consists of two categories:
CRM can provide a very flexible model of cloud deployment. In this cloud terminal, CRM suppliers will maintain all the application demand including servers, loans, upgrade and database backup. With cloud deployment, enterprises will not have to burden any expense and maintenance cost. However, there are also limitations on this model. In cloud deployment model, backup can only be done with the permission from suppliers and backup is for the recovery of SQL database and customized development requires module generator. What's more, particular large amount of data will result in extra expenditure.
Local deployment CRM simply means to install your CRM in your own hardware environment which requires that you prepare the database, broadband and network environment. With local deployment, the operator of database can choose to deploy CRM outside MySQL with SQL server or Oracle database, which maybe a great hot point for companies which do regular backup or are already experienced in SQL server or Oracle service. Meanwhile, with CRM local deployment model, enterprises will find that it will be easier to integrate with third party applications, especially for financial softwares, ERP or other reporting system and it enables enterprises to modify process or model besides module generators. The exchange for the flexibility of local deployment is that enterprises will have to burden all the cost for hardware, broadband, upgrade and database.
Ruiyao has been deploying CRM for most customers for many years and is also now keeping pace with time, we can provide you with the most suitable and extensible CRM system ever for you and bring you with substantial progress for the development of your enterprise.